air time

air time
air time UK US noun [uncountable]
the amount of time given to someone or something in a radio or television broadcast
Thesaurus: to broadcast or be broadcast on television or radiosynonym well-known television and radio programmes and charactershyponym

* * *

air time,
1. the moment when a particular radio or television program begins to be broadcast: »

three minutes to air time.

2. an amount of broadcasting time; minutes or hours of broadcasting, especially as sold by radio or television stations or networks for commercials: »

to spend $100,000 for air time.


Useful english dictionary. 2012.

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